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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Embracing Student-Led Instruction

When students feel like they have a voice in how their learning takes place, they often take additional initiative and engage more in lessons and...

Differentiation with Universal Design in Mind: Emphasis on All Learners

Equity should be prioritized as a central component in all educational improvement efforts. The 2018 Pew Center report on Diversity and...

Breaking Down the Next Generation Science Standards

NGSS, PE, DCI, CCC/CC, SEP. Do these abbreviations sound familiar but also look a bit like alphabet soup? There are many acronyms to keep up with...

How Do Authentic Assessments Help Teachers Identify Student Growth?

Assessing student progress is key for student development and teacher planning. PhD Science® uses three-dimensional, phenomenon-based tasks to assess...

Literacy Knowledge: The Relationship Between Reading and Writing

The Humanities team at Great Minds® stays updated on the current scientific research on literacy. We bring research to life in our curricula and make...

Examining Scarborough’s Rope: Literacy Knowledge

Scarborough’s Reading Rope provides a model for understanding the components of skilled reading. This blog series examines each of the strands of the...

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