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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Eureka Math²™ Pilot Boosts Student Engagement in Arkansas District

Paragould School District’s (AR) journey with Eureka Math® started in 2014, when they were in search of a curriculum aligned with college- and...

Switching to Geodes, Wit & Wisdom, and Fundations Already Paying Off

Switching from the CKLA’s Grades K–2 curriculum in 2021–2022 to the combination of Wit & Wisdom® (English language arts), Geodes® (content-rich books...

Switching to Wit & Wisdom, Geodes, and Fundations Already Paying Off

Switching from the CKLA’s Grades K–2 curriculum in 2021–2022 to the combination of Wit & Wisdom® (English language arts), Geodes® (content-rich books...

Supporting Parents as Education Partners

Typically, we think of student learning as taking place within and because of the instructional core—the relationship between teachers, students, and...

How Families Can Engage Students in Science-Related Conversation

Family engagement has a direct positive impact on a student’s learning success. During every step of the learning process, students must have the...

Explaining Louisiana’s New Knowledge-Rich, More Equitable Reading Test

Louisiana is making important strides to innovate when it comes to state reading assessments, and Lior Klirs, director of assessment for the Great...

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