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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Empowering Multilingual Learners in Wit & Wisdom

In this post, Rebecca Burgess, a Grade 3 teacher in Denver, Colorado, shares how she supports multilingual students in her classroom. Some of...

Content Stages Self-Study Series: Refining Implementation of the Content Stages

This month’s blog continues the Self-Study Series introduced this summer. In July, we shared Read and Reflect activities designed to support readers’...

Detroit News: Michigan Teacher of the Year and Great Minds PD Associate Candice Jackson Pens Op-Ed To Promote Parent Engagement

Michigan's 2023–2024 Teacher of the Year Candice Jackson wrote this compelling op-ed in the Detroit News about the need to better engage families to...

Best Practices for Developing Community in a Student-Led Classroom

Consider the last time you were the “new kid” in a group setting. Perhaps you decided to try a new class at the gym, or finally signed up for that...

Anticipating Productive Struggle in the Focusing Question Arc

The Focusing Question Arc Study Protocol is one tool Wit & Wisdom® teachers use to prepare effective instruction. In this month’s post,...

From Workshop to Wit & Wisdom

In this blog post, Portland Public Schools teacher Teri Joseph shares her journey from teaching reading and writing workshops to adopting Wit &...

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