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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Wit & Wisdom Rises to the Top in Thoughtfully Crafted Curriculum Pilot

The time had come in Westside Community Schools (NE) to search for a new K–8 English language arts curriculum. With new state ELA standards in place,...

Achievement Descriptors and Student Understanding

You’ve heard it before: Mastery builds over time. But what does that look like? Eureka Math2® Achievement Descriptors (ADs) detail how skills and...

Building a Library to Support a Purposeful, Joyful Volume of Reading

This month, we turn our attention to the Volume of Reading libraries in Wit & Wisdom® and Arts & Letters™. The Volume of Reading text lists were...

Build Real-World Science Knowledge Through Real-World Connections

What are phenomena? Scientific phenomena are observable events that students can ask questions about and that can be explained or predicted through...

Unlocking Reading Comprehension: The Power of Activating Prior Knowledge

Hi Teacher Friends, Lori and Melissa from the Melissa & Lori Love Literacy podcast are taking over this month’s blog. We’ve hosted over 150 podcast...

Coaching Teachers and Building Connections Across Grade Levels with Eureka Math²

After successfully piloting Eureka Math² in school year 2021–2022, KIPP Northeast Elementary (Denver, CO) moved to full implementation of the...

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