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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Assessing Student Learning with the End in Mind

Strong implementation of Wit & Wisdom® relies on using curriculum-based assessments to inform instruction. Every assessment provides important...

An Inside Look at Cross-Content Connections in PhD Science 

How do butterflies survive over time in a changing environment? This is an essential question that PhD Science® Level 3 students dive into. Students...

Supporting the Next Generation of Scientists

Do you recall how you learned science? You may not recall much if anything from science in your elementary years. Perhaps you recall a bit from your...

Edutopia: Math Fluency Activities are Fun and Effective

Eureka Math® Seasonal Associate Kurt Stielow recently wrote an article in Edutopia, 4 Ways to Make Math Fluency Activities Fun, that shows how...

Getting All Students to Do Science

When I was in the classroom, I simply loved teaching science. I loved the curiosity, hands-on investigations, and collaborative spirit that were...

Connecticut School District Switches to Inclusive Curriculum

Special Ed TODAY recently highlighted the roles Eureka Math2®, Wit & Wisdom®, and Geodes® play in an inclusive curriculum, in a blog post focusing on...

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