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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

How to Engage Math Students in Discourse Using Digital Tools

During my days as a classroom teacher, I always planned my math lessons with an eye on ways to authentically engage my students in the lesson and...

Newspaper Spotlights the Need to Make Math Materials Readable for All Learners: One Student’s Impact on Eureka Math²

At Great Minds®, we take student voice seriously. Opportunities for students to engage in discourse about their learning appear across content areas...

North Carolina District Gets Spotlight for Literacy Efforts

It’s great to see Jackson County Public Schools get the attention it deserves for taking important steps to improve literacy education. The...

Fostering Scientific Discourse with the Driving Question Board

PhD Science® uses recurring anchor visuals throughout each module to help develop coherence and to collect and display evidence of students’ new...

Maximizing Middle School Instructional Time with Reading Homework

I remember flipping through the Wit & Wisdom® Teacher Edition for the first time six years ago. I relished the thoughtful organization and...

Tools for Mastering Pacing

“Trust in the process” was a common phrase I heard as I began implementing Wit & Wisdom® in my classroom. So I did just that, placing my trust in the...

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