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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Examining Scarborough’s Rope: Background Knowledge

Scarborough’s Reading Rope provides a model for understanding the components of skilled reading. This blog series examines each of the strands of the...

New Products and Services: What’s New with PhD Science?

The PhD Science® team has been busy responding to the needs of our implementers. This summer, we are working hard to bring you new and updated...

Make Student Learning Visible with High-Quality Assessments

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Bringing Math to Life: Putting Myself into My Lessons

I’ve been using Eureka Math® for a few years now, and I’ve seen the way the content unfolds and helps students develop deep conceptual understanding....

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A Knowledge-Rich Approach Shouldn’t Stop on Testing Days: Wit & Wisdom’s Katie Waters Explains in the Dallas Morning News

Katie Waters, content lead for Wit & Wisdom®, has an op-ed in the Dallas Morning News on positive changes to the Texas state reading test, known as...

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