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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Beyond Professional Development: Investing in Teachers and Leaders

When you make a large investment in a curricular change—particularly with a high-quality curriculum like Eureka Math®—it’s worth the additional...

Engineering: What are the unforeseen benefits?

Many educators have heard before that students need to engage in the Next Generation Science Standards (NGSS) Science and Engineering Practices to...

How do phenomena support knowledge building?

Where can we find shadows? Can we see during a blackout? Can we see objects inside a cave without a light source? What do these questions have in...

Teachability: Curriculum Designed to Allow Teachers to Focus on What Matters Most—The Students.

The first time I opened a Teach book from Eureka Math2™, I was blown away by how easy it was to use. Everything I needed to support students was...

Science Curriculum Excites Students and Teachers

Teachers and students in Lincoln Parish Schools in northern Louisiana agree: PhD Science® is great. The district started using the elementary school...

How to Help Students Build Deep Understanding of Math Concepts

The education field has seen decades of scrutiny, debate, and reform that has centered on the importance of procedural fluency versus conceptual...

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Explore simple yet crucial tips and articles for Math, Science and ELA.

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