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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Wit & Wisdom, Geodes, and Really Great Reading Are a Winning Combination for Early Readers in Scottsbluff

Scottsbluff Public Schools (NE) adopted Wit & Wisdom® in the 2018–2019 school year, followed by Geodes® in the 2021–2022 school year. We sat down...

Wit & Wisdom Brings Strong Writing and English Learner Supports to Minnesota Elementary School

Northside Elementary School (St. James, MN) adopted Wit & Wisdom® in the 2023–2024 school year in grades K–5. We sat down with principal Liam Dawson...

Leveled, Decodable, Readable: What Does Research Say About The Right Texts For Your Beginning Readers?

As the Science of Reading has dominated the national conversation around early literacy, educators everywhere have been hard at work bringing their...

Ed Post: Helpful Steps To Reverse Math Declines For Students With Disabilities

In this article for Ed Post, Mary Christensen-Cooper and Maureen McNamara Jones reflect on their experiences in the math classrooms as educators,...

Adoption of Eureka Math² Excites Teachers and Supports Students’ Math Achievement

Prior to adopting Eureka Math2® for the 2022–2023 school year, New Hanover County Schools in North Carolina implemented Eureka Math ® for one year...

Momentum Builds in Warwick After Year One of Wit & Wisdom and Geodes Implementation

When the Rhode Island Department of Education passed legislation requiring districts to adopt high-quality instructional materials (HQIM), it was the...

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