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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Supporting Student Discourse Through Math Instruction

"No offense, Ms. Hopkinson, but I learn better from my friends' thinking than I do from you."

Cognitively Guided Instruction in Action: Elicit, Interpret, and Advance Student Thinking

Cognitively Guided Instruction (CGI) begins with a simple but powerful belief: students’ thinking matters, and instruction should be designed to...

The Reading Crisis — And What We Can Actually Do About It

New federal data should give every parent and teacher pause this summer. According to the National Center for Education Statistics' latest Nation's...

Building Math Identity and a Growth Mindset in Middle School

Middle school is a pivotal time in a student’s academic journey—especially in mathematics. It’s often when students begin deciding whether they see...

Open Book: Great Minds 2024–2025 Public Benefit Report

We Made a Promise to Every Educator We Serve. Here's Our Progress Report.

Great Minds and Magpie Literacy Announce Partnership

Great Minds PBC and Magpie Literacy are teaming up to improve reading instruction in U.S. schools. Only 1 in 3 eighth graders can read proficiently;...

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