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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Data Science: The Importance of Incorporating Data into Everyday Instruction in California Classrooms

Every second, Google processes about 99,000 searches, which is a testament to the amount of data right at our fingertips (Flensted 2024). The amount...

Eureka Math² California earns approval from the California State Board of Education

Washington, D.C., Nov. 11, 2025 -- The California State Board of Education has approved Eureka Math² California® for kindergarten through Algebra 1.

Classroom Strategies that Build Confident Student Writers

Classroom Strategies that Build Confident Student Writers

From Evidence to Impact: What Susan Neuman’s Research Teaches Us About Product, Partnership, and What Comes Next

For decades, the education field has cycled through the same core questions: What works in reading? How do we close opportunity gaps? Why do so many...

Wit & Wisdom: Research in Action

Wit & Wisdom® is a knowledge-building English Language Arts (ELA) curriculum for Grades K–8. Rooted in research and crafted to support all students,...

Rethinking Read-Alouds: Why They Matter More Than Ever

What if one of the most powerful literacy practices was also one of the most fun? Read-alouds often get sidelined as students get older or get...

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