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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

Setting the Pace in California Classrooms

The consistent and easy-to-use materials in Eureka Math² California® were made with pacing in mind. Each grade level in Eureka Math² California has...

Helping Students Read Entire Books

Why does it matter that students read an entire book instead of hopping from one short passage to the next? In this episode, Doug Lemov, Colleen...

Achievement Descriptors and Student Understanding in California

You’ve heard it before: Mastery builds over time. But what does that look like? Eureka Math² California Achievement Descriptors (ADs) detail how...

Data Science: The Importance of Incorporating Data into Everyday Instruction in California Classrooms

Every second, Google processes about 99,000 searches, which is a testament to the amount of data right at our fingertips (Flensted 2024). The amount...

Eureka Math² California earns approval from the California State Board of Education

Washington, D.C., Nov. 11, 2025 -- The California State Board of Education has approved Eureka Math² California® for kindergarten through Algebra 1.

Classroom Strategies that Build Confident Student Writers

Classroom Strategies that Build Confident Student Writers

Are you interested in learning more about implementation strategies?

Explore simple yet crucial tips and articles for Math, Science and ELA.

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