blog_author.display_name

Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

NYC Schools See ELA Proficiency Gains with Wit & Wisdom™

As New York City Public Schools advances its NYC Reads initiative, early results from elementary schools implementing Wit & Wisdom™ offer encouraging...

How Explicit Oral Language Instruction Strengthens Structured Literacy

Let's Talk Words Every day, you help students find the “right” words—words to express themselves, explain their thinking, and respond to classmates....

Great Minds and Renaissance Partner to Provide a Powerful Integration of Core Math Curriculum and Assessment Data

New integrated solution connects Eureka Math²® with Renaissance assessments to streamline planning, personalize learning, and accelerate growth for...

Leading Literacy Change: Real Conversations and Classroom Shifts That Drive Student Growth

Making a shift in literacy instruction, from balanced literacy to structured, research-based practices, isn’t just a matter of swapping out...

Geodes: Research in Action

Geodes® decodables are information-rich books that engage students in reading to learn while learning to read. Developed with reading science in...

Arts & Letters + Really Great Reading Approved in Utah

December 18, 2025 —The Utah State Board of Education has approved a joint submission from Arts & Letters™, developed by Great Minds PBC® Really Great...

Are you interested in learning more about implementation strategies?

Explore simple yet crucial tips and articles for Math, Science and ELA.

Sign up for Great Minds Monthly Newsletters