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Sydney Norton

Sydney comes to us from The Martin Agency where she accumulated 25 years of diverse marketing experience across brand strategy, direct marketing, public relations, social, digital, and print/broadcast advertising. She is a champion of unified ideas and holistic thinking and did so for a wide range of B2B and B2C clients. She has led campaigns for some of America’s greatest brands, including Hanes, UPS, Discover Financial Services and Walmart. Prior to The Martin Agency, Sydney spent four years as director of marketing for a professional nonprofit theater. She is a Midwesterner originally and graduated from Miami University in Oxford, Ohio.

Sydney Norton

How Writing Is Taught in Arts & Letters

Arts & Letters™, the latest offering from Great Minds®, is a comprehensive K–8 English language arts curriculum aligned with the Science of Reading....

Wit & Wisdom™ Drives Reading Growth: Impact on Reading Achievement at San Tan Heights K–8

A study by Johns Hopkins University researchers finds the partnership between Great Minds and San Tan Heights K–8, a public school in Florence,...

Wisconsin Middle School Sees Significant Progress in Literacy

When Leigh Ann Graf was hired in 2018 as an instructional coach for Riverside Middle School in Watertown, Wisconsin, her top priority was to turn...

Oakland Unified Takes Big Steps to Transform Elementary Math Instruction

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Members of the Great Minds® team recently sat down with Jeanette Ramsey, director of teaching and learning at Northwest Public Schools in Grand...

North Carolina District Makes Big Shift in Literacy Instruction with Arts & Letters

The decision by Cabarrus County Schools to adopt Arts & Letters™ is earning media attention and community praise.

Are you interested in learning more about implementation strategies?

Explore simple yet crucial tips and articles for Math, Science and ELA.

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